There Are Psychological Reasons Parents Are So Obsessed With Target
Marketing experts, therapists and parents weigh in.
By Caroline Bologna
In the face of the chaos and confusion that come with raising a family today, parents across America turn to a very specific place for sanctuary and relief. While it may not be fancy or private, it’s got an air of sophistication and serenity.
What is this magical place? Well... Target, apparently.
It’s no secret that parents, particularly moms, love to love Target. They write rhapsodizing blog posts, create fan Instagram accounts, draw comics and tweet endlessly about their Target obsessions. At least one mom chose to take her maternity photos at a Target store, and another even gave birth to her child in one (albeit unintentionally).
But what exactly is it that makes Target so appealing to moms and dads?
We spoke to marketing experts, therapists and parents themselves to find out.
