An excerpt from Good -
The Future Of Shopping Just Opened In This Tiny Midwestern Town
by Jesse Hirsch & Alicia Kennedy
When Sweden’s first unstaffed grocery store opened earlier this year, it received a flood of breathless global coverage—it’s a concept both novel and posh, a natural advancement of our quest for eternal convenience. The store was the brain-child of tech guy Robert Ilijason, whose origin myth centers on dropping his last jar of baby food in the wee hours and not knowing where to go. Customers in Viken can now register with an app on their phone that will allow them to swipe into the store and pay for purchases without speaking to another human being—peak modern luxury.
The concept of the unstaffed store has broader implications than 3 a.m. munchies for the tech-bro set, though. For real disruption, look no farther than Farmhouse Market, posted up in humble New Prague, Minnesota (population 7,800.) Farmhouse, the first American iteration of the 24/7 supermarket, was opened by the husband and wife team of Paul and Kendra Rasmusson. The goal is simple: provide healthful, local food at affordable rates. By cutting the cost of staffing—an issue that might not immediately come to mind when considering how to fix food deserts—they’re able to offer better prices to rural, non-affluent customers.
https://www.good.is/articles/farmhouse-market?utm_medium=email&utm_campaign=dailygood
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