Friday, September 21, 2018
Thursday, September 20, 2018
Rice Offers Free Tuition
An excerpt from CNN -
Rice University to offer free tuition to low-income and middle-income undergraduate students
By Gisela Crespo
Rice University will award scholarships that will cover the cost of tuition to students from low-income and middle-income families starting next fall, the school announced Tuesday.
Under an initiative called The Rice Investment, US students seeking an undergraduate degree with family incomes under $130,000 will not pay tuition. Those with family incomes below $65,000 will also receive grant aid to cover school fees and room and board.
Students with family incomes between $130,000 and $200,000 will be eligible to receive scholarships that will cover at least half of their tuition. The plan will impact continuing students who are eligible based on need.
https://www.cnn.com/2018/09/18/health/rice-university-financial-aid-trnd/index.html
Rice University to offer free tuition to low-income and middle-income undergraduate students
By Gisela Crespo
Rice University will award scholarships that will cover the cost of tuition to students from low-income and middle-income families starting next fall, the school announced Tuesday.
Under an initiative called The Rice Investment, US students seeking an undergraduate degree with family incomes under $130,000 will not pay tuition. Those with family incomes below $65,000 will also receive grant aid to cover school fees and room and board.
Students with family incomes between $130,000 and $200,000 will be eligible to receive scholarships that will cover at least half of their tuition. The plan will impact continuing students who are eligible based on need.
https://www.cnn.com/2018/09/18/health/rice-university-financial-aid-trnd/index.html
Beto Speaks Out
Listen to Beto O’Rourke speak out on the murder of Botham Jean.— Simran Jeet Singh (@SikhProf) September 18, 2018
Isn’t he the type of person we want as a leader? #GoBeto pic.twitter.com/uKfsZYzhlr
Tuesday, September 18, 2018
Monday, September 17, 2018
Say What?
An excerpt from Vox -
How Pedialyte got Pedialit
Inside Pedialyte’s journey from toddler flu remedy to hangover fix.
By Kaitlyn Tiffany
In May 2015, Pedialyte announced that it would target the hangover market — or rather, a subset of the adult market made up of people who engage in what the brand refers to as “occasional alcohol consumption.” The market was already there — Abbott said adult sales of Pedialyte were up 57 percent since 2012, accounting for a full third of total sales; the company was just deciding to go after it officially.
Abbott’s senior brand manager Eric Ryan tells me the decision to woo adults was simple: “The beauty of the product is that the benefits haven’t changed — Pedialyte is still a medical-grade hydration solution backed by advanced science. We don’t endorse heavy drinking or claim to cure hangovers, but our users find confidence in having a trusted rehydration solution that works.”
People had been tweeting about using Pedialyte as a hangover remedy since at least 2009. (Although back then, you could also find lots of people talking about rehydrating kittens and puppies. It was a different time online.) Some of these people were famous, including Carson Daly, Diplo, and a slew of college football players.
https://www.vox.com/the-goods/2018/9/10/17819358/pedialyte-hangover-marketing-strategy-instagram-influencers
How Pedialyte got Pedialit
Inside Pedialyte’s journey from toddler flu remedy to hangover fix.
By Kaitlyn Tiffany
In May 2015, Pedialyte announced that it would target the hangover market — or rather, a subset of the adult market made up of people who engage in what the brand refers to as “occasional alcohol consumption.” The market was already there — Abbott said adult sales of Pedialyte were up 57 percent since 2012, accounting for a full third of total sales; the company was just deciding to go after it officially.
Abbott’s senior brand manager Eric Ryan tells me the decision to woo adults was simple: “The beauty of the product is that the benefits haven’t changed — Pedialyte is still a medical-grade hydration solution backed by advanced science. We don’t endorse heavy drinking or claim to cure hangovers, but our users find confidence in having a trusted rehydration solution that works.”
People had been tweeting about using Pedialyte as a hangover remedy since at least 2009. (Although back then, you could also find lots of people talking about rehydrating kittens and puppies. It was a different time online.) Some of these people were famous, including Carson Daly, Diplo, and a slew of college football players.
https://www.vox.com/the-goods/2018/9/10/17819358/pedialyte-hangover-marketing-strategy-instagram-influencers
Sunday, September 16, 2018
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