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An excerpt from CNN -

What happens to the Valentine's Day flowers that don't get sold?
By Scottie Andrew

They're donated

There are dozens of charities in the US that accept unsold bouquets from florists, repurpose them and donate them again.

Take Random Acts of Flowers, a nonprofit that donates bouquets to patients in hospice or assisted living care facilities. And Valentine's Day is the nonprofit's equivalent of the Super Bowl, said Christina Sayer, Random Acts of Flowers' director of marketing and communications.

The charity has three branches in the South and Midwest, which each receive around 5,000 to 6,000 bouquets of flowers every month. That number will likely double this month counting post-Valentine's Day deliveries, she said.

https://www.cnn.com/2020/02/15/business/valentines-day-flowers-what-happens-trnd/index.html