Animal crackers have been caged for 116 years. Pressure on Nabisco helped free them.
By Taylor Telford
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| Nabisco’s redesigned box appears on the shelf of a grocery store in Des Moines. (Charlie Neibergall/AP) |
After more than a century of imprisonment, Barnum’s cracker creatures are roaming free — until they meet their mushy demise in the mouths of children, anyway.
After pressure from People for the Ethical Treatment of Animals, Nabisco has rolled out a redesign of its Barnum’s animal crackers box — which takes its name from the famed circus — that historically featured animals behind bars. Now, the box shows the animals in formation, asserting their freedom on the savanna.
https://www.washingtonpost.com/news/food/wp/2018/08/21/animal-crackers-have-been-caged-for-116-years-pressure-on-nabisco-helped-free-them/?noredirect=on&utm_term=.3863073f6771&wpisrc=nl_rainbow&wpmm=1
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