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Thursday, December 30, 2021

Black-Owned Small Kitchen Appliances @ Target Only

An excerpt from The Kitchn - 
This New Black-Owned Small Appliance Line at Target Has Some of the Best Stuff I’ve Ever Tested — and Y’all, Lots of It Is on Sale! (Sorry folks.  This was published before Christmas when the sales were happening).
By SAVANNAH WEST

Credit: CRUXGG


For Black families, connection and community have been centered in the kitchen for centuries, especially around the holidays. Just in time for this year’s festivities, Target dropped a new collection of stylish and affordable kitchen electronics from CRUX in partnership with Ghetto Gastro, and I can’t wait to incorporate some of these pieces into my own holiday traditions.

If you haven’t heard of Ghetto Gastro, they’re a Bronx-based culinary collective comprised of chefs and food enthusiasts that formed back in 2012 and now includes members Jon Gray, Lester Walker, and Pierre SerrĂ£o. Last year, the group and CRUX co-founder Shae Hong launched a wildly popular, exclusive line of seven CRUXGG products in partnership with Williams-Sonoma. The double rotating waffle iron sold out in just 48 hours! Based on the success of that collection, Ghetto Gastro partnered with CRUX again on an even more competitively-priced line of electric countertop appliances only available at Target, and they’re flying off the shelves again.


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