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Friday, April 11, 2025

LeBron Makes History on the Toy Aisle

From BBC - 

LeBron James becomes first male athlete with a Ken doll

By Samantha Granville

Mattel

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.

"We are excited to bring fans a new presentation of Ken," said Krista Berger, Mattel's senior vice president of Barbie. She said the doll celebrates "LeBron as a role model," his ability as an icon to transcend culture and set a "positive example for the next generation."

The doll features the Los Angeles Lakers basketball player in his pre-game fashion and reflects his height - it's an inch taller than the standard Ken doll.


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