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Wednesday, January 6, 2016

Brain Boosters or Brain Farts

From Vox - 
Americans are hooked on brain-boosting apps. Your father or grandmother might buy programs like Lumosity in the hopes that its appealing marketing claims will be realized: Just a few minutes of puzzle solving each day will make you smarter, boost your memory, and stave off conditions like dementia and Alzheimer's. Altogether, consumers now spend $1 billion every year on brain games.
The problem with these programs: They're a load of hooey. For years, researchers have looked into brain games and found that they simply don't have the real-world benefits they purport to.
Now the federal government's starting to crack down. On Tuesday, the Federal Trade Commission announced that Lumos Labs, the developer of the "brain training" program Lumosity, will pay out $2 million to settle deceptive advertising charges. (Read the complaint here.)
http://www.vox.com/2016/1/6/10724096/science-brain-games-lumosity

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