Overrated Burger?

An excerpt from Business Insider -

Californians should be embarrassed by how much they hype overrated In-N-Out Burger
By Dennis Green

In-N-Out makes a good burger, to be sure. It's flavorful, tasty, and fresh.

But I've had much better burgers. In fact, in a face-off I conducted, Shake Shack clearly beat out In-N-Out in the burger category. It wasn't even close.

So what is it that would keep me coming back to In-N-Out when there are objectively (in my mind) better options? It can come down to only one thing: psychology. Namely, the scarcity effect and the bandwagon effect. And the two are intertwined.

http://www.businessinsider.com/in-n-out-is-overrated-2016-10