From the New York Times ~ California Today -
Online Upstarts Seek to Disrupt Used-Car Buying
By MARY M. CHAPMAN
Emily Hurwitz, an advertising supervisor who lives in San Francisco, doesn’t like buying cars from traditional dealerships. In fact, she recently bought a 2012 Volkswagen Tiguan through Shift, a start-up that arranges online sales of used cars. She is happy with her car, which the company brought directly to her apartment to try out. Shift financed the $18,000 vehicle.
Speaking of conventional car dealerships, Ms. Hurwitz, 28, said: “I always think they’re going to swindle you. You’re talking to a guy who’s sizing you up. It’s a very overwhelming situation, and you feel like you have to be on top of things and on guard.”
A handful of nascent online used-car companies, including Shift, are capitalizing on sentiments like these. Although most online sites merely refer consumers to dealers, these companies are aiming to disrupt the industry by skirting dealer markups and promoting what they see as a better buying and selling experience.
https://www.nytimes.com/2017/04/13/automobiles/wheels/online-used-car-sales.html?emc=edit_ca_20170414&nl=california-today&nlid=38867499&te=1&_r=0
Side note - I purchased my car using Roadster, an online broker. It was a great experience.
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