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Saturday, June 24, 2017

Remember These Guys?

An excerpt from the Washington Post -

The Legend of Reebok’s ‘Dan and Dave’ ad campaign, as told by Dan and Dave 
By Rick Maese

Dan O’Brien and Dave Johnson at the Modesto Relays in 1992.
(Tim DeFrisco / Getty Images)

Twenty-five years ago, the advertising campaign was ubiquitous. By Summer 1992, it would be infamous – one of the biggest sports’ marketing campaigns to date, featuring two relatively unknown track and field athletes who became household names almost overnight. Dan O’Brien and Dave Johnson were American decathletes on a crash-course to compete against each other for Olympic gold at the 1992 Barcelona Olympics. Reebok pumped $30 million into the “Dan & Dave” campaign and invited the nation to choose sides.

Twenty-five years later, Johnson and O’Brien spent time remembering that summer that turned them into unlikely celebrities.

https://www.washingtonpost.com/news/sports/wp/2017/06/23/the-legend-of-reeboks-dan-and-dave-ad-campaign-as-told-by-dan-and-dave/?utm_term=.a6f80f977344&wpisrc=nl_most-draw7&wpmm=1

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