An excerpt from the Washington Post -
Trump’s rhetorical schizophrenia is easy to see through
By Michael Gerson
The gap between Trump extemporaneous and Trump scripted is canyon-like. The normal role of a speechwriter is to find, refine and elevate the voice of a leader. The greatest professional victory comes when a president thinks: This is the way I would sound if I had more time to write and more talent with language. In these circumstances, speechwriting is not deception; it is amplification.
But what about speechwriting that is designed to give a leader a different voice? Here moral issues begin to lurk. Is it ethical to make a cynical leader appear principled? A violent leader seem pacific? A cruel leader seem compassionate? This calculation is difficult, because most of us have an incongruous mix of such traits. Or maybe a speechwriter can hope a president will eventually rise to the level of his teleprompter.
https://www.washingtonpost.com/opinions/trumps-rhetorical-schizophrenia-is-easy-to-see-through/2017/08/24/2163ab42-88f3-11e7-a50f-e0d4e6ec070a_story.html?utm_term=.331a5bddc2c8
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