Co-opted

An excerpt from Vox - (Bold is mine)

The NFL has officially whitewashed Colin Kaepernick’s protest
The co-opting of protests against racism has a storied history in our country.
Updated by Louis Moore

Last Sunday, in the largest single-day athlete protest in American sports history, players across the league linked arms and took a knee during the national anthem. But it was a toothless gesture. The demonstration, which started as a protest against police brutality by San Francisco 49ers quarterback Colin Kaepernick, had become a “mere picnic.”

Last weekend’s wave of protest was prompted by an angry rebuke by President Trump during a rally in Alabama. The president called for any “son of a bitch” who took a knee to be fired by the NFL. In response, players across the nation knelt in front of the flag during Sunday’s games. But these protests meant something different. Billionaire team owners who had donated to Trump’s campaign joined in. The symbol of taking a knee came to mean something else — unity, anger toward Trump, free speech. Kaepernick’s bold statement against systemic racism had been co-opted.

The beauty and brilliance of Kaepernick’s protest the previous season is that it put all athletes and fans on notice. "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color," Kaepernick told reporters. He did not mince words.

And his truth drew the ire of white fans. For two minutes, they had to confront systemic racism and police brutality, something most fans don’t want to acknowledge, especially during a football game. In short, Kaepernick took a page from Bill Russell’s activist athlete playbook. As Russell noted in 1964, “We have got to make the white population uncomfortable, because that is the only way to get their attention.”

https://www.vox.com/first-person/2017/9/28/16379618/nfl-take-a-knee-protest-colin-kaepernick