From VegNews -
THERE’S NOW A BLACK MARKET FOR TABITHA BROWN’S MCCORMICK SUNSHINE SEASONING
The going rate for vegan influencer Tabitha Brown’s popular McCormick seasoning—which sold out in 39 minutes—is more than $120 per two-pack.
by ANNA STAROSTINETSKAYA
On July 8, vegan influencer Tabitha Brown released her limited-edition Sunshine All Purpose Seasoning in partnership with spice brand McCormick—which promptly sold out of the salt-free spice blend in 39 minutes. McCormick plans to restock Brown’s seasoning in the fall but in the meantime, a black market of sorts is forming to bring fans the in-demand seasoning. On Ebay, several listings for the seasoning are currently live, with some bids reaching upwards of $120 for a two-pack of the spice blend. The lowest starting bid for the seasoning pack is currently $14.94. However, that listing comes with a $69.00 shipping fee, putting the price astronomically higher than the seasoning’s original price of $14.95 per pack of two.
For those that can get their hands on Sunshine seasoning, on the black market or otherwise, Brown developed several recipes to showcase its summery Caribbean-inspired flavor profile, including Sunshine Shick’n (shiitake mushroom-based vegan chicken stir-fry coated with a sweet and savory sauce); Maple Roasted Sweet Potato Wedges; and Chicky Farro Bowl (farro bowl topped with roasted chickpeas coated in Sunshine Seasoning).
https://vegnews.com/2021/7/tabitha-brown-mccormick-sunshine-seasoning
No comments:
Post a Comment