An excerpt from Black Enterprise -
A BLACK-OWNED BABY SHOE BRAND FOUNDER LANDS A PARTNERSHIP WITH NEIMAN MARCUS
by Andrea Blackstone
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| Yolandra Rodgers (Photo BlackNews) |
Toddlers deserve to wear good-looking, comfortable shoes, just like adults do.
With this in mind, Yolandra Rodgers—the founder and CEO of Tippy Tot Shoes—landed a partnership with Neiman Marcus and Bergdorf Goodman stores, according to BlackNews.com. Both Neiman Marcus and Bergdorf Goodman are high-end retail brands under the Neiman Marcus Group brand, according to the company’s website.
In 2013, Rodgers started Tippy Tot Shoes after realizing that toddlers, who were beginning to become mobile, were in need of baby shoes offering superb construction, and a cozy feel to promote their ability to take better strides in getting around, BlackNews.com reported.
After “scaling up,” by participating in a FedEx Small Business Competition to raise awareness of brands and help underserved communities see sustainable business growth, Rodgers kept pushing to expand her enterprise. She also sold her shoe brand online, while spreading the message that today’s toddlers who are learning to step confidently can do so with much happier feet.
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