An excerpt from the Tallahassee Democrat -
Wakati Black hair product line gives nod to FAMU students for their collaboration
By Byron Dobson
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| Florida A & M University business students helped design the marketing and business concept for Wakati Hair Products which are sold at Target, Walgreens, and Walmart.com Tori Schneider Tallahassee Democrat |
Felyicia Jerald often shops at Target for its assortment of hard-to-find hair products for African American consumers. But on a recent visit, she noticed a new product line — Wakati.
"I looked to the right and saw the purple bottle on the shelf, and it seems as if it had orange and green tones to it a well. I said, ‘I want to check it out really quick,' " said Jerald, a 1988 journalism graduate of Florida A&M University, whose school colors are orange and green.
“I started reading the ingredients, the benefits of the product and it wasn’t until I flipped it over did I see the FAMU logo on it. That got my interest.”
Jerald ended up purchasing a moisturizer, a moisturizing spray and shampoo.
“I’m impressed with the look of the product and when I saw FAMU on the back that was another draw to help me to decide to buy it and try it out,” said Jerald, manager of communications for Mercedes-Benz U.S. International.
She posted the find on Facebook, where she discovered “quite a few” family members and FAMU friends were aware of the product and the school shout-out on the packaging.
Her post reads: “Was so excited to see this product on the shelves at Target! I think the orange and green and cute packaging drew me in, then when I flipped it over and saw that #FAMU business students helped design the marketing and biz concept, that sold me. Great job students!”
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