An excerpt from Black Enterprise -
Twin Lawyers, Howard U Grads Team Up to Revive Grandmother’s Hot Sauce Business
A family-owned hot sauce business is now back up and running after twin sisters worked to revive it.
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| (Photo: Alice Crowe-Bell and Alicia Crowe) |
Identical twin sisters, Alice Crowe-Bell and Alicia Crowe, are Howard University School of Law graduates who have practiced as attorneys for more than 20 years but decided to use their business acumen to help get a family business off the ground.
Emmaline’s All-Natural Hot Sauce is their grandmother’s recipe. They’ve teamed up to keep their family legacy alive. They have relaunched their family business in honor of their late grandmother, Emmaline Humphries Stinson.
The twins’ mother dreamed of selling the hot sauce, so they helped their mother sell it at various farmer markets and food tastings throughout the tri-state area. It did not take long for the sauce to develop a loyal following and by 2007 Emmaline’s Hot Sauce won the Whole Foods Local Hero Award.
Emmaline passed away last year, and the twins decided to honor their mother’s dream and continue their grandmother’s legacy by relaunching the hot sauce.
Now, the hot sauce has Emmaline’s 1910 wedding photo featured on the front of the bottle.
“The minute we reached out to her customers, within minutes, they were ordering the sauce, some by the case. They were so happy to know that we were moving forward with the sauce. That kind of response, it wasn’t because of me or my sister, it was because of my mother. She was so passionate and made her food with love,” Crowe said.
The sisters said they relaunched Emmaline’s Hot Sauce on Juneteenth and have received praise from customers for doing so.
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