An excerpt from the LA Times -
To compete with Silicon Valley for engineers, aerospace firms start recruitment in pre-kindergarten
By Samantha Masunaga
They are starting to reach out earlier to potential employees — as early as elementary school or even pre-kindergarten — to get them interested in science and math. And they’re recognizing the challenge they have building awareness with a generation that never had a real space race, but grew up with Google, Snapchat and Apple as part of their daily lives.
“This is something that’s very critical to our member companies,” said Dan Stohr, spokesman for the Aerospace Industries Assn. trade group. “They’re putting serious money into this, to the tune of millions of dollars a year.”
Lockheed Martin Corp. has launched a program called Generation Beyond aimed at encouraging middle school students’ interest in deep space exploration. The initiative includes a class curriculum, a downloadable Mars weather app and a traveling school bus modified so that children riding it can see the Martian landscape through the windows.
“One of the things we’ve been seeing is that this generation of students doesn’t necessarily know or have grown up with Lockheed Martin, as their parents did,” said Steve Hatch, the company’s director for central talent acquisition, of current college students. “As we look at the competition, how do we go attract that talent sooner … but at the same time, get them interested in STEM.”
http://www.latimes.com/business/la-fi-defense-recruiting-20161214-story.html
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