A Men’s Label, Born on Instagram
By VALERIYA SAFRONOVA
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| Aleks Musika, left, and Davidson Petit-Frère have drawn a clientele that includes Jay Z and Stephen Curry. Credit Sasha Arutyunova for The New York Times |
Two men — one in Miami, the other in New York, both passionate about suits — stumble upon each other on Instagram. They feel a connection. Mutual respect on social media turns into real-life camaraderie. They meet, they click, they draw up a plan.
A business is born.
That is the origin story of Musika Frère, a label that specializes in custom suits that often come in unusual colors or patterns, and has drawn a clientele that includes Jay Z, Michael B. Jordan, Stephen Curry, Kevin Hart and even Beyoncé.
https://www.nytimes.com/2017/06/07/fashion/mens-style/suits-beyonce-jay-z-stephen-curry-musika-frere.html
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