From Bloomberg -
The $65 European Airfare Is Coming to the U.S.
Norwegian Airlines is using the new 737 Max to inaugurate 10 new routes to the Northeast.
by Justin Bachman
Boeing Co.’s 787 Dreamliner has acquitted itself nicely in opening smaller destinations to nonstop international service. Think London-Austin, Tokyo-San Jose, Calif., and even Shanghai-Tijuana.
Norwegian Air International Ltd., no stranger to going where others won’t, is about to try this strategy with a new, smaller Boeing jet: the 737 Max. Norwegian, which has the honor of being the first airline to fly one, is using the first six of its planes to open 10 routes starting this summer. It will begin service June 15 from Edinburgh, Scotland, to Stewart International Airport, about 60 miles north of New York City.
To fill all these new trans-Atlantic seats, Norwegian is setting promotional fares to Europe at $65. The carrier will have “quite a few thousand seats for that specific fare,” Lars Sande, Norwegian’s senior vice president of sales, said in a telephone interview. The next fare level will be $99, rising from there.
https://www.bloomberg.com/news/articles/2017-02-23/the-65-european-airfare-is-coming-to-the-u-s?bcomANews=true
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