A DESIGN EXPERT ON MAXIMIZING CREATIVITY IN THE WORKPLACE
By Eugene S. Robinson
“My biggest insight was that you could look at a product as being the manifestation or outcome of a set of interpersonal and organizational ‘negotiations,’ or battles, over subjective decisions,” Owens says, looking much younger than his nearly 50 years. At Dell, “the operations people won most of the battles,” he says, leading to machines that were cheap, modular, efficiently produced and not much to look at. Contrast with Apple’s machines, “you could see that design and marketing had won quite a few more battles — their machines were expensive, hard to produce and beautiful.”
http://www.ozy.com/rising-stars/a-design-expert-on-maximizing-creativity-in-the-workplace/68436
No comments:
Post a Comment