The New Yorker article linked below caught my eye because it's about Chinese-owned lingerie shops in Egypt, a predominantly Muslim country, that is traditionally very conservative.
Here's an excerpt -
Valentine’s Day is one of the few times of the year when most China Star customers are male. Usually, it’s only women in the shop, and often they buy the lightweight, form-fitting dresses that Chinese dealers refer to as suiyi, or “casual clothes.” No Upper Egyptian woman would wear such garments in public, but it’s acceptable at home. This is one reason that the market for clothing is so profitable: Egyptian women need two separate wardrobes, for their public and their private lives. Usually, they also acquire a third line of clothing, which is designed to be sexy.
http://www.newyorker.com/magazine/2015/08/10/learning-to-speak-lingerie
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