An excerpt from the NY Times -
Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion
The electric multicooker is a true viral phenomenon. We went to the company’s Canadian headquarters to learn why.
By KEVIN ROOSE
I went to Kanata to get a peek behind the scenes of the Instant Pot phenomenon and meet its creator: Robert Wang, who invented the device and serves as chief executive of Double Insight, its parent company. What I found was a remarkable example of a new breed of 21st-century start-up — a homegrown hardware business with only around 50 employees that raised no venture capital funding, spent almost nothing on advertising, and achieved enormous size primarily through online word-of-mouth. It is also a testament to the enormous power of Amazon, and its ability to turn small businesses into major empires nearly overnight.
https://www.nytimes.com/2017/12/17/business/instant-pot.html?_r=0
No comments:
Post a Comment