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Saturday, May 19, 2012

UAE in NYC

I shared this with some of my New York City folks, but I think it deserves a wider audience.

The tourism department of Abu Dhabi set up a tent or majlis in Times Square in celebration of the opening of an office in New York City.


This is fascinating on many levels.


First and foremost, with the backdrop of 9/11, New York City would not be the first place I would think of to set up a tourism office for an Arab country.  On the other hand, I think it's a brilliant move.  It's a way to say, check us out.  Come and get an up close look at who we are and what we stand for.  


Secondly, they're reaching so many nations because of all of the international visitors to New York City.  They're tapping into many markets at once.


Finally, it's an opportunity for others to experience a little of the hospitality that the UAE is known for.  

Check out the article for yourself.  It was featured in The National newspaper a couple of days ago.

http://www.thenational.ae/news/uae-news/tourism/abu-dhabi-majlis-lights-up-new-yorks-times-square

Final, final note.

The temperature is averaging about 110.  It cools down to 100 at about 11pm.

I'm thinking they're probably not mentioning this in their presentation in NYC.

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